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Pursue The Opportunities Presented By New Realities

Evolution of broadband technologies is rapidly transforming from silo-based approaches - where each technology type is assessed separately - towards more holistic and service-based approaches and ´vertical´ service offerings.

Focus is shifted from technical metrics toward subscriber expectations and needs - subscriber QoE makes the real difference!  

Build an AX Innovation Engine and pursue the strategic opportunities presented by new realities!


Use Case: Manage The Residential Edge


Abstract

Executive Summary

Build An AX Innovation Engine. Unleash TR-069!

Residential and business subscribers are constantly raising the bar in their demand for advanced services and related service quality.

Services like IPTV and VoIP involve multiple devices, complex setups and change of existing technological layers -  nevertheless  subscribers expect service to be as simple and reliable as traditional TV and phone.

Therefor service providers have to deliver a seamless and positive customer experience throughout the entire service lifecycle. 

But there is more:

To differentiate themselves from competition, ISPs have to 

  • minimize time to market for new services
  • reduce churn
  • reduce OpEx for support and maintenance
  • invent new scalable service streams
  • Reduce costs for aquiring new customers

Support Of Multi-Vendor CPE Strategies

TR-069 is, like SIP, only loosely specified and therefore leaves degrees of freedom for ACS server vendors to reject CPEs for various reasons.

Many ACS vendors claim to be open and interoperable - Axiros guarantees this in releated contracts!

The Axiros Southbound Guarantee:

"Should a TR-069 Remote Procedure Call or parameter not work out of the box with Axess ACS but it works against any other ACS then Axiros provides support for the functionality within 10 working days, via a software patch or update - free of charge!"  

The Axiros Northbound Guarantee:

"Provided that one or more of the following protocols - SOAP, XML RPC, REST, RADIUS, SQL, LDAP, JMS or FTP - are available for integration of the ACS into B/OSS, Axiros guarantees to fully synchronize all managed device status (southbound) with the integrated B/OSS system status and vice versa in a synchronous or asynchronous way. 

This is guaranteed to be realized at a fixed price on the basis of the initial provisioning design - inevitable costs exceeding this quotation will not be charged!"

Zero Touch Service Provisioning For Voice, Video & Data Services

Zero Touch service activation is the ability to allow self activation of devices and services - fully automated or managed by the subscriber.

Service activation is one of the first points of contact with new subscribers and plays therefor a crucial role in building a long lasting relationship.

Last but not least - the seamless and smart nature of self activation will encourage existing subscribers to adopt to new services and upgrades.

Technical Summary

Thinking beyond

To safeguard QoE and service performance SPs have to focus beyond bandwith and connectivity! SPs have to develop a holistic point of view which includes entities like users, applications, locations, devices and activities.

Centralized management of QoS: Quality of Service needs to be managed from a central management system to allow comprehensive user QoS and user policies to be configured and pushed throughout the entire network.

Application enabled broadband: An applcation enabled broadband delivers dynamic adaption to user and application context. This can also be put into effect with centralized policy evaluation and management to maintain QoE for subscribers.